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At the event, Li Yongzhong, Chairman of Xianzhihui, stated that the traditional chicken essence industry is in urgent need of industrial transformation and upgrading.
According to the company, Xianzhihui has established a nationwide distribution network, reaching over 300,000 retail outlets. In 2024, the company achieved a 30.5% year-on-year sales growth—defying broader market trends—with cumulative sales surpassing 300 million bags. In terms of R&D, Xianzhihui has partnered with academic and research institutions to establish joint laboratories, creating an integrated platform for industry, academia, and research. Regarding its supply chain, the company operates three major production bases—located in Quanzhou, Luohe, and Shanghang—spanning a total area of over 1,250 mu (approx. 83 hectares). These facilities encompass key processes such as mushroom cultivation and algae extraction, forming a fully closed-loop system that spans from raw materials to final production.
Currently, Xianzhihui’s distribution network covers more than 1,000 cities and 300,000 retail outlets across China. Qiang Chaoxian, Chief Growth Officer at *Food Industry Headlines* (a platform under Huatang Cloud Commerce), noted: "The 10-billion-yuan chicken essence market is shifting toward a 'four reductions, four additions' model (reducing certain additives while increasing beneficial components). Xianzhihui’s strong distribution network will help the company capture the dividends of this health-focused industry upgrade."
"Moving forward, we will inject fresh momentum into the industry's health-oriented transformation through technological innovation, comprehensive supply chain development, and deep consumer insights," said Li Yongzhong.
