Our History
Today, with decades of expertise, we continue to innovate chicken essence seasoning that delivers reliability, precision, and superior flavor‑boosting performance—helping businesses worldwide streamline production and enhance profitability.
Company Milestone 2010
Jinjiang Xianzhihui Food Co., Ltd. founded.
Company Milestone 2011
Innovated and promoted "Nine Ways to Cook Laver", setting the industry trend.
Company Milestone 2013
Packaging innovation; invented "Fresh-lock" chicken essence.
Company Milestone 2015
Accumulated 200 public welfare events.
Company Milestone 2018
Over 200,000 retail outlets reached; annual sales exceeded 100 million RMB.
Company Milestone 2020
Completed more than 1,000 joint store promotion campaigns.
Company Milestone 2021
Certified as a National High-tech Enterprise.
Company Milestone 2022
Recognized as Quanzhou Municipal Leading Agricultural Enterprise; acquired land in Luohe for new production base construction
Company Milestone 2023
Awarded National Technology-based SME & Fujian Provincial "Little Giant of Science and Technology"; Sauce Division and Luohe Base put into operation successively; CCTV advertising launched
Company Milestone 2024
Established Distributor Advisory Committee; re-certified as a National High-tech Enterprise.
Company Milestone 2025
Recognized as Fujian Provincial Specialized, Refined, Differential & Innovative SME; "Shan Hai Xian" launched; 1st National Distributor Conference held; cumulative brand sales exceeded 300 million packs; Longyan Fungi Base established
Company Milestone 2026
Honored as "Trusted Brand by Consumers"; jointly released the White Paper on Industry Standards for Natural Umami Enhancement; CCTV brand traceability documentary aired
